網(wǎng)絡(luò)宣傳推廣的平臺(tái)不同，適合的行業(yè)不同。很多企業(yè)適合在百度上做宣傳推廣，但是百度競(jìng)價(jià)費(fèi)用太高，那么如何做好企業(yè)的濟(jì)南SEO戰(zhàn)略布局呢？Network promotion platform is different, suitable for different industries. Many companies are suitable for promotion on Baidu, but Baidu bidding costs too high, then how to do a good job in the strategic layout of the enterprise Ji'nan?
1.做好一個(gè)營(yíng)銷(xiāo)型網(wǎng)站。無(wú)論是SEO還是競(jìng)價(jià)，或者外推等其他網(wǎng)絡(luò)推廣方式，其目的是將流量引入網(wǎng)站進(jìn)行轉(zhuǎn)化。那么轉(zhuǎn)化率就很重要，所以做好一個(gè)營(yíng)銷(xiāo)型網(wǎng)站是大大提升轉(zhuǎn)化率的基本條件。Do a marketing website. Whether it is SEO or bidding, or extrapolation and other network promotion, the purpose is to introduce traffic into the site conversion. So the conversion rate is very important, so do a marketing website is to improve the conversion rate of the basic conditions.
2.做目標(biāo)關(guān)鍵詞的SEO。目標(biāo)關(guān)鍵詞一般是比較短的行業(yè)代表性關(guān)鍵詞。當(dāng)然，去掉區(qū)域的關(guān)鍵詞流量更大，但是難度也更大，建議上來(lái)不要做這么難的詞，先做地區(qū)+行業(yè)的關(guān)鍵詞。首頁(yè)布局3-5個(gè)為宜。Do target keyword SEO. Target keywords are generally short industry representative keywords. Of course, get rid of the region's keyword traffic is greater, but the difficulty is greater, it is recommended not to do so difficult to do the word, do the first regional + industry keywords. Home layout 3-5 suitable.
3.做長(zhǎng)尾詞的SEO。在目標(biāo)關(guān)鍵詞大多數(shù)達(dá)到百度首頁(yè)后，再想拓展流量就要做長(zhǎng)尾詞優(yōu)化了。長(zhǎng)尾詞一般是由幾個(gè)詞組成、甚至是一句話，一般搜索量很小，但是數(shù)量很大。這種詞很容易獲得排名，可以在內(nèi)容頁(yè)中進(jìn)行優(yōu)化。建議由SEO人員挖掘出足夠數(shù)量的長(zhǎng)尾詞，由編輯寫(xiě)原創(chuàng)文章來(lái)實(shí)現(xiàn)。這種方式見(jiàn)效比較慢，但是長(zhǎng)年積累下來(lái)，也是很大的一部分流量來(lái)源。Do long tail word SEO. Most of the target keywords to reach the Baidu home page, and then want to expand the flow to do the long tail word optimization. Long tail word is generally composed of a few words, or even a word, the general search volume is small, but a large number. This word is easy to get ranking, can be optimized in the content page. Proposed by the SEO staff to dig out a sufficient number of long tail word, the original article written by the editor to achieve. This approach is relatively slow, but accumulated over the years, is also a large part of the traffic source.
4.多做幾個(gè)網(wǎng)站。除了行業(yè)代表的目標(biāo)關(guān)鍵詞外，一些品牌詞、型號(hào)詞甚至一些其他地區(qū)的關(guān)鍵詞也能帶來(lái)可觀的流量，所以在前幾個(gè)步驟有一定成效后，可以考慮多做一些網(wǎng)站的優(yōu)化。Do a few sites. In addition to the target keywords industry representatives, some brands of words, word type keywords and even some other areas can also bring considerable traffic, so there are some effects in the first few steps, can consider to do some site optimization.
綜上所述，企業(yè)的濟(jì)南SEO戰(zhàn)略布局是先修內(nèi)，再修外，逐漸增多的過(guò)程。如果做的好，能大大節(jié)約企業(yè)的競(jìng)價(jià)成本。To sum up, enterprises in Ji'nan SEO strategic layout is to repair, repair process, gradually increased. If you do well, you can greatly reduce the cost of enterprise bidding.
